Johnson and Johnson, the consumer goods giant that claims to be in support of American families, continues to dodge responsibility for its steady advertising on the David Letterman show since June 8 when Letterman made the offensive comments about Governor Palin and her daughter.
Yesterday, Johnson and Johnson completely failed to respond in a meaningful way to the thousands of emails and phone calls sent by members of the Fire David Letterman Movementasking them to issue a statement that they would not advertise further on Letteman until CBS held him to the same level of accountability they held Don Imus.
It's pretty clear that the company at present has no intention of responding. Perhaps they think that the loyalty of their customers who find Letterman's comments offensive something that isn't an important consideration.
Which is another reason why we should re-double our efforts today. Those of you interested in specific action steps can go to our website, www.FireDavidLetterman.com, sign up for the Facebook Group, and can see the action plan for today there.
The products Johnson and Johnson advertises on Letterman are:
In addition to making the calls to Johnson and Johnson executives, please make a point of stopping by your local grocery store and letting them know you won't be purchasing these or any other Johnson and Johnson products for the duration.
For those of you tracking the shallow nature of Johnson & Johnson's commitment to "family values" consider the following: I have verified that the national organization they referenced in their emails of their commitment to "family values" on television -- The National Council for Families and Television -- wants nothing to do with the Letterman controversy. That small organization focuses merely on providing information on health issues to production professionals in the television industry involved in the creation of prime time programming.
It would be nice to see Johnson & Johnson actually act in a way that is consistent with the principles and values they claim to represent !