Last night David Letterman told us exactly what he thinks of the www.FireDavidLetterman.com Movement. Our purpose is to persuade CBS to hold Mr. Letterman to the same standard of accountability for the offensive comments he made about Sarah Palin and her daughters that they held Don Imus to for his offensive comments a few years ago.
Remember, Don Imus made the offensive comments, apologized, and after the apology CBS fired him. We think CBS did the right thing then.
Mr. Letterman has apologized to Governor Palin and her daughters, and the Governor has accepted the apology. Many in the mainstream media think this closes the book on the issue.
We don't, and have mounted a very successful campaign to get advertisers to drop sponsorship of Letterman.
We can count 3 advertisers so far that have dropped him, and one that may have dropped him.
Off the Letterman sponsorship list now:
(2) Embassy Suites
(3) Southwest Airlines
Off the Letterman sponsorship list, for now at least, in addition, is the Olive Garden Restaurant chain, though we are awaiting word from them as to whether they are dropping him temporarily, permanently, or until Letterman is held more accountable by CBS.
In his monologue last night, David Letterman sent us a message.
He told a joke about Sarah Palin.
The joke was par for the course for Mr. Letterman, about men dressing up like the Governor in a parade. The joke itself was not of the kind he told earlier, the one that launched this entire episode.
But it struck me that Mr. Letterman and his writers made a very conscious decision to include a joke about Governor Palin last night.
Why, I wonder, didn't he think it might make more sense to simply not refer to the Governor at all in his show for awhile? After all, he delivered his second "heartfelt and sincere apology" only 4 days ago.
My personal thoughts on the matter are as follows.
Mr. Letterman was sending us a message, and the message was as follows:
You can protest and try and boycott my advertisers all you want. I don't care. I'll tell any kind of joke I want about Sarah Palin any time I want.
If my assesment is correct, it's only a matter of time before Mr. Letterman crosses the line yet again. All the more reason for www.FireDavidLetterman.com to continue our efforts to boycott Mr. Letterman's sponsors.
Up next in our boycott efforts: Johnson & Johnson, Kellogg's, and several more !